MBA Business Unit
Gain expertise in B2B sales and complex negotiations for business development and key account management. Earn a certified diploma and launch your career as a Sales Director, Business Developer, or Key Account Manager.
B2B Sales and Business Development roles are in high demand, even during economic downturns. Business Developer, B2B Sales Executive, Account Manager, Negotiator… many job titles, but all represent the same gateway into fast-growing companies.
Earn the RNCP-certified “Manager de Business Unit” Title (Level 7), awarded by ESGCV and registered under RNCP No. 35961 by decision of France Compétences (15/10/2021).
Hold a Level 6 diploma or certified title (Bachelor’s degree)
OR
- Have validated 180 ECTS credits and provide proof of at least 2 years of professional experience in the relevant field
OR
- Apply via a VAPP portfolio (Validation of Prior Learning and Experience):
- Level 5 diploma (Bac+2) + minimum 3 years’ professional experience
- Baccalaureate (Level 4) + minimum 4 years’ professional experience
Level 3 diploma (CAP/BEP) + minimum 6 years’ professional experience
- Program length (Work-Study/Alternance): 24 months – 805 hours
- Intake dates: Flexible, enroll at any time of the year
Graduates of this program can pursue careers such as:
- Sales Director / Commercial Director
- Business Developer
- Key Account Manager
- Business Development Executive
- Sales Engineer
- Customer Success Manager
This program provides all the skills needed to become an expert in business development and sales negotiation, with a strong focus on complex sales and key account management.
You will learn to:
- Analyze the company’s overall strategy and implement an effective commercial action plan
- Master negotiation and complex sales techniques, with a particular focus on key accounts
- Manage the administrative follow-up of sales, from negotiation through delivery and invoicing
- Lead and motivate teams, monitor individual performance, and analyze results
Shape Your Future in Dubai.
Be part of something bigger. Join ICBS Dubai and show the world what you’re capable of. Your journey starts here—let’s make it count!

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