Certificate in Digital Marketing

Master the strategies of digital marketing with this certificate. Learn how to effectively promote a brand online, leverage digital tools, and achieve your marketing goals.

Duration: 36 hours over 6 weeks (6 hours per week)

Certificate in Digital Marketing

Schedule :

Evening Classes: twice per week, 3 hours per session

Weekend Classes: Saturday & Sunday, 3 hours per session

Course Program :

Digital Marketing

Objectives :

Master digital marketing tools and techniques to boost visibility and performance.

Develop and execute effective digital strategies.

Analyse marketing campaign performance and adjust actions accordingly.

Skills Acquired :

Designing and managing online advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).

Optimizing organic (SEO) and paid (SEA) search presence.

Creating engaging content for social media and blogs.

Managing social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).

Analysing campaign performance using tools like Google Analytics.

Implementing email marketing and CRM strategies.

Developing digital branding and storytelling strategies.

Using marketing automation tools (HubSpot, Mailchimp, etc.).

Content Overview :

Introduction to Digital Marketing: Key concepts, trends, and essential tools.

SEO & SEA: Search engine optimization and paid ad campaigns.

Social Media: Strategy, content creation, and community management.

Email Marketing & Automation: Creation, delivery, and tracking of targeted campaigns.

Content Creation: Copywriting, storytelling, and blog management.

Data Analysis: Understanding KPIs and optimizing performance with Google Analytics and other tools.

Digital Strategies: Planning and implementing action plans for different types of businesses.

Career Outcomes :

Digital Marketing Specialist

Community Manager

Digital Strategy Consultant

SEO/SEA Manager

Digital Content Creator

Certification :

Certificate in Digital Marketing

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