Certificate in ECommerce

Discover the keys to online commerce with our ECommerce Certificate. Learn how to build, manage, and optimize an online store for success in the digital world.

Duration: 36 hours over 6 weeks (6 hours per week)

Certificate in ECommerce

Schedule :

Evening classes: twice per week, 3 hours per session

Weekend classes: Saturday & Sunday, 3 hours per session

Course Program :

ECommerce

Objectives :

Grasp the fundamentals of ecommerce and its ecosystem.

Master the tools and platforms used for creating and managing online stores.

Optimize online sales through digital marketing strategies.

Skills Acquired :

Building and managing ecommerce sites (Shopify, WooCommerce, PrestaShop, etc.).

Managing product catalogs: adding, updating, organizing product data.

Setting up payment and delivery systems online.

Analysing sales performance indicators (ecommerce KPIs).

Running digital ad campaigns (Google Ads, Facebook Ads).

SEO optimization for online stores.

Customer relationship management (CRM) and customer retention.

Developing digital marketing strategies tailored for ecommerce.

Content Overview :

Introduction to ecommerce: how it works, current trends, essential tools.

Setting up online stores: installation, customization, platform management.

Digital marketing for ecommerce: online ads, SEO, email marketing, social media.

Sales operations & logistics: payments, shipping, stock management.

Performance analysis: using analytics tools (Google Analytics, sales reports).

Ecommerce security: protecting data and transactions.

Career Outcomes :

ECommerce Manager

Online Store Administrator

Digital Strategy Consultant

Digital Marketing Specialist in ECommerce

Certification :

Certificate in ECommerce

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